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Dennis Bergkamp for BALR.

We counted on legendary striker Dennis Bergkamp to kick off our SS24 launch. Bergkamp, who played for Ajax but cemented his legacy at Arsenal, stars in the campaign with stunning images in a heavenly version of his former home turf: the football pitch.

DENNIS BERGKAMP

"For me, football is life."

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One of the legendary figures of football

Lo más destacado de la nueva colección es la cápsula 'The Game of the Gods', una gama de artículos con gráficos atrevidos y tejidos de primera calidad, que cuenta con una campaña en la que participa nada menos que la leyenda del fútbol Dennis Bergkamp.

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